Careers in Marketing
Hello, I’m Laura Lane, Sector Director for Marketing, Media, Entertainment, and Sports. I partner closely with the Marketing Club as well as faculty, alums, and employers to help students learn and grow as marketers.
We ensure there is a robust curriculum that begins with marketing fundamentals and runs all the way through how to succeed on the job. We understand that every student is different and every career search is different, so we strive to help students find their fit even if the path is non-traditional. I look forward to working with you soon!
What types of events does the Marketing Club provide to get hands-on experience with marketing?
The Duke MBA Marketing Club seeks to provide its members with ample opportunities to get the experience of the marketing world right here on campus. Every year, Fuqua holds an internal case competition and sends groups of students to Marketing Case Competitions across the country. Aside from those case competitions, Fuqua also holds an annual Brand Challenge to give participants a true brand management experience and an excellent opportunity to showcase their skills.
What resources are available for members who are switching to marketing without prior experience?
How focused is the club on CPG versus other industries?
CPG has long been one of the premier industries for marketers to flex their branding and general management muscles, but there are plenty of marketing opportunities in other sectors! Our club focuses on providing students with the tools they need to recruit for marketing roles in any industry, and we bring a variety of companies to campus to engage with students.
What makes Fuqua stand out as marketers?
Companies across industries love Fuqua marketers, because they understand that our Team Fuqua approach to collaboration sets us up to unlock the potential of teams through cross-functional influence and leadership. As collaboration becomes more important to business success, Fuqua marketers really shine!
What are some companies where Fuqua students have secured marketing internships & full-time roles?
An incomplete list across various industries is provided below for your reference. This list does not represent all companies for which Fuquans successfully recruit.
- American Airlines
- Anheuser-Busch InBev
- Cardinal Health
- Dr Pepper Snapple Group
- E & J Gallo Winery
- Eli Lilly and Company
- Ford Motor Company
- General Mills
- General Motors
- Johnson & Johnson
- Kraft Heinz
- Mars Incorporated
- Procter & Gamble
- Reckitt Benckiser
- The Wonderful Company