Duke MBA Marketing Club

developing world-class marketers

Mission

Our mission is to develop the most prepared candidates for marketing careers. We focus on providing our members with the knowledge, tools, and encouragement needed to secure desired employment opportunities and become world-class leaders in the field of marketing.

Impact at Fuqua

SIZE

Provide programming for 375+ club members (one of the largest clubs at Fuqua)

ACTIVITY

Coordinate 50+ unique events annually (averaging almost an event per week!)

BREADTH

Coverage across sectors includes Tech, CPG, Health Care and more (marketing is a discipline, not an industry)

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SUPPORT

Streamlined communication, interview prep, and 10+ company-led and member-led education events (and countless 1:1 opportunities)

COMMUNITY

Weekly lunches, informal social events, and more (across class years, professors, career center, and alumni)

SUCCESS

Our members rely on the club as the bridge between students' career search and academic education (93% of members attribute it as a top two resource in their growth as a marketer at Fuqua)

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Events

Duke MBA Fuqua Marketing Club annual recruiting trip to NYC to visit Twitter, Pepperidge Farm, Google, ABInBev, American Express, L'Oreal

Week in Cities

During fall break, first year students travel to NYC to network with alumni, learn about company culture, and see corporate office spaces at businesses like Google, American Express, AB InBev, L’Oreal, Pepperidge Farm, and more.

Duke MBA Fuqua Marketing Club supplemental programming fro Procter & Gamble

Member Education

Intimate roundtable sessions with Professors, Diversity Conference prep, and sessions throughout the year spanning topics like How to Ace your Internship, How to Work with Agencies, or How to Use Nielsen.

Corporate Education

These workshops are led by sponsored company representatives, providing education and skill development opportunities for members. Connect in-person and in-depth with companies during experiential events like a store-walk with Frito-Lay or educational events such as How to Evaluate Advertising from Mars Inc. or How Seasonality Effects Marketing from Hershey. Visitors in 2017-2018 included Zillow, Cardinal, P&G, Hershey, Mars, General Motors, and

Frito-Lay.

Marketing Symposium

This flagship event kicks-off the academic year and spans a half day, exposing First Year students to 8+ companies and aiding Second Year students with full-time career decisions.

Case Competitions

Participate in both internal and external club case competitions with your team for a chance to present in front of top companies, expand your marketing imagination, and exercise your learned frameworks. Past case competitions have included the UNC J&J Marketing Case Competition and the Elite 8 Brand Management Case Competition.

Social Events

This is the “emotional benefit.” There are many opportunities to talk marketing during weekly informal lunches with members at Marketing Mondays, lunch & learns with professors and alumni, or over a drink with our large member base.

Brand Challenge

An annual event held for the student body during Fuqua Friday, your team will be briefed by companies like Pepperidge Farm or Coca-Cola to creatively market a product in a way that highlights the brand’s value proposition!

Networking Events

From cross-industry Speed Networking, 1:1 Marketing Buddy mentorships, alumni business leader lunch & learns, to Networking Chats with second year students, you will be exposed to students, alumni, and marketing professionals with diverse backgrounds.

Duke MBA Fuqua Marketing Club MILE interview preparation series

MILE Training Series

The Marketing Integrated Learning Experience (MILE) is our interview preparation series. Four half-day intensive sessions designed to develop your marketing interview know-how (fundamentals, behaviorals, technicals, and cases). The road to your internship is long, but we help you cover the full mile step-by-step.